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TED MCLAREN staff photographer

Brooke Kelly and Steve Williams linger at their table long after other couples have finished their eight-minute introductory date at The Patio restaurant in Vero Beach on Tuesday night. "8 Minute Dating" sets up singles for a series of timed, consecutive eight-minute mini-dates.


Area singles try '8 Minute Dating'

By Lindsey Kingston staff writer
April 28, 2003

The room was all sidelong glances at first. It was time for mingling, for a drink or two from the bar before the dating really began.

With eight first dates scheduled for all 22 participants, the night began as a mix of nervous tension and hopeful excitement.

"We were all learning the ropes," said Melanie Clegg, 33, of Cape Canaveral. "Most people said it was their first time doing anything like that."

Clegg joined other single professionals from around the Treasure Coast and Central Florida for "8 Minute Dating," an increasingly popular twist on the bar scene. Started in early 2001, the concept first came to the Treasure Coast on April 22 with an event at The Patio restaurant in Vero Beach.

The idea is simple: A group of single professionals meet at a local bar or restaurant, with equal numbers of men and women at the event. A computer randomly divides the group into couples and eight dates are held, each lasting only eight minutes. There is a half-hour intermission.

When everyone goes home, they can log on to the company's Web site and post whether they'd like to see anyone again for dating, friendship or business. If the other person feels the same way, the computer matches the couple and provides them with contact information so they can see each other again.

"No one looks strained for conversation," said Tom Beaver, owner of The Patio, as he watched the first round of dating begin.

The eight-minute time frame was developed because it is long enough for people to get to know each other, but not so long that it would be difficult to find things to talk about, said Beaver, 51.

Embracing the concept

He first heard about "8 Minute Dating" when the concept was featured on television shows such as "Sex and the City" and "Frasier." He researched the company on its Web site, (www.8minutedating.com), and participated in an Orlando event before deciding to bring the concept to his own restaurant.

"I took four other people over to Orlando to see what this was like," said Beaver. "We had a ball. Everyone had a blast.

"The popularity of the concept itself is important," he continued. "It's usually in larger cities, like New York City and San Francisco, and we wanted to bring it here to a smaller town."

Tom Jafee, a Boston entrepreneur, founded "8 Minute Dating" in January 2001. According to the company's Web site, it has more than 60,000 customers and 150 event organizers in 55 cities throughout the United States and Canada.

The first Vero Beach "8 Minute Dating" event was for people ages 25 to 35. The second event, scheduled for Tuesday, will be for people ages 35 to 45.

After getting many phone calls from people outside of the established age groups, however, Beaver has added 40-49 and 45-54 age categories for May events. He said he hopes to have one monthly event per age group, at least through the summer, with a limit of about 32 people per event.

"The plan is certainly to go through the summer," said Beaver. "Then it's just a question of how popular it is. If the concept has legs, then we'll figure out how to do it (longer)."

Positive responses

Many participants from the first "8 Minute Dating" event said the concept is a good one.

"I will be telling everyone I can about this," said Tim Eaton, 29, of Vero Beach. "I think people are going to have to register earlier this time (because it will sell out).

"I haven't had any luck going to clubs or bars," continued Eaton, who said he was interested in three women he met at the event. "It's OK if you're going with a group of friends and you aren't looking for someone, but the music is too loud for you to talk and meet someone. (At "8 Minute Dating") it was a relaxed atmosphere."

Clegg plans on attending an upcoming Orlando event, now that she's been to one and knows what to expect. While she didn't find a match in Vero Beach, she remains optimistic.

"It's one of those things, if you're not used to talking to a lot of people, you loosen up after the first couple of dates," she said. "Most people were having fun and laughing."

Clegg first heard about "8 Minute Dating" on a radio commercial.

"You get into your home life and work, the whole routine," said Clegg. "And the bar scene gets so old. I was so sick of that, so I talked myself into going to this. I bit the bullet and went. It was definitely a lot of fun."

Many event participants expressed disappointment in other dating services, but liked being able to meet potential dates in person through "8 Minute Dating." They also liked the low-pressure environment, since no one used last names or gave phone numbers at the event.

John Tagney, 35, of Vero Beach registered for "8 Minute Dating" after trying the online dating service (Match.com). He said he prefers to meet person-to-person, rather than answering Web ads, and said many online services can become expensive.

"The cost of online dating is high," said Tagney. "This was the cost of a month of online dating. I'd definitely do it again."

One "8 Minute Dating" events costs $28.88. At The Patio, free hors d'oeuvres are served, but drinks cost extra.

Lisa Smith, 25, of Vero Beach added the event could be a good source for business contacts. Smith, who is a beautician, said she met a "bunch of cool people" at The Patio.

"It's really hard to meet new people around here," said Smith. "I've been here for 13 years and I thought I'd know everybody. But I met so many new people. It was kind of neat."

Eaton said, "For the most part, the eight minutes seemed to go by too fast. Everybody seemed disappointed when the bell rang."

- lindsey.kingston@scripps.com

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