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triangle.com home Published: Thursday, September 4, 2003

Singles get a shortcut

SINGLES

WHAT: 8minuteDating.

WHEN: Saturday, 7 p.m., with Latino focus; Tuesday, 7 p.m., with African-American focus.

WHERE: Montas International Lounge, 2223 E. N.C. 54, Durham.

COST: $30. Advance online reservation required.

CALL: 361-2390 or www.8minuteDating.com.

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By ORLA SWIFT, Staff Writer

A person can find out only so much about a potential mate in a brief conversation. But Kimwa L. Walker was pleased to be able to guarantee one important factor at a recent singles mixer. She knew most of the participants would be African-American, just as she is.

The mixer, at Durham's Montas International Lounge in July, was the first of a series of matchmaking parties organized by 8minuteDating.com to cater to the Triangle's African-Americans. Area singles can expect a host of targeted events in the coming months, beginning with Latinos and Jewish singles and expanding eventually to include Christians, vegetarians, gays, single parents and hobby-oriented daters such as golf or movie aficionados.

8minuteDating gathers equal numbers of men and women for a night of 8-minute conversations with an array of potential mates. It's one of many quick-date matchmaking organizations that serve the Triangle. After the Tuesday mixer, 8minuteDating will move its African-American socials to Black Tie Nightlife in Raleigh for a series of Monday night mixers beginning Sept. 22.

The niche events aren't restrictive; anyone interested in socializing with Latino or African-American people may attend. And participants needn't be interested in dating, as the events also match mates for friendship or business networking.

But their narrowed focus has enticed new participants, people such as Tiffany Ivey, a 33-year-old African-American computer systems analyst who moved from Boston to the Triangle a decade ago.

Ivey had considered attending quick-date mixers before, she says, but she didn't want to risk being the only person of color in a roomful of Caucasians. Not for her nerve-racking first time out.

"I wanted to at least first get out and mingle with my own," Ivey says. "I wanted to start by seeing people that immediately I could relate to on some grounds."

Ivey attended the Montas 8minuteDating and promptly signed up for the Latino night and another one for professionals of any ethnicity.

Tom Jaffee is betting the Triangle is full of people like Ivey, who like the idea of quickie mixers but need something more precise than the promise of a roomful of singles.

"What we're trying to do is to make it easy for people to meet people whom they're likely to connect with," says Jaffee, the founder and CEO of the Boston-based 8minuteDating.com.

That's what Walker wanted. She's not crazy about the bar scene. And online matchmaking was a bust. Outside of church and her job as a laboratory scientist at Duke University Medical Center, she says, she has few places she can go to socialize with men who might share her interests.

With the African-American 8minuteDating, she says, "I figured I could meet someone with whom I had a little bit in common culturally."

And she did. She liked three of the nine men she met at the first African-American 8minuteDating, and made a match with one, with whom she's planning a real date. Meanwhile, she has signed up for the next African-American 8minute event, Tuesday at Montas.

"I wouldn't rule out a Latino one, or the general one," Walker, 31, of Durham, says of the 8minute niche events. "But I'd probably first go to the African-American one."

Jaffee's idea isn't new. Jewish singles began gathering for speed-dating events years ago, and the concept has gathered steam, spawning countless variations around the world. Jaffee estimates that about one-fifth of his events are geared to what he calls niche groups.

Part of the success of the niche events is finding an ideal venue. Montas' ethnically and culturally mixed clientele was a good fit for the African-American gathering. And the Latino 8minuteDating promises to be an even better fit at Montas, since many Latinos head there each weekend for its salsa and mambo music and dancing. The club also frequently caters to singles with discount admission specials.

Ivey is jazzed for the Latino mixer. If she doesn't make new friends, she says, at least she may learn some salsa moves. And now that she's 8minuteDating savvy, she's eager to see who might show up at the general "single professionals" mixers.

"You could find a rainbow there," she speculates, "and that's fine."

Staff writer Orla Swift can be reached at 829-4764 or oswift@newsobserver.com.





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