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The dozens of patrons are hunched over their tables, scribbling
furiously. Aside from a few whispers and giggles, there's hardly any
noise.
There's certainly testing going on — but it's more of a social
than academic nature. Look at the notes the patrons are writing to
one another, and you'll see the same conversations you see in any
hip bar on any Saturday night.
"You caught my eye and you have a pretty smile," says one. "Do I
know you from a past life?" says another.
This is a "Quiet Party" — a mixer where the conversation takes
place on paper rather than in the air. Organizers say they started
it for those frustrated by the din of a night on the town — the loud
music, the yelling, the cell phones.
But the Quiet Party is only one of the many unusual inventions of
modern matchmakers. Online dating may have lost its stigma, but
today's singles are finding even more unusual ways to meet their
mate.
Love in Eight Minutes
One of the best known of these phenomena is 8minutedating, a
mixer in which potential partners are paired off, and then given
just eight minutes to get to know one another before each is moved
on to another prospect.
The participants see eight of these dates in an evening, and
after the event, they can log on to a Web site to rate their
experiences and see if a match occurred.
Begun in 2001, 8minutedating has gotten so popular that it is now
in more than 70 cities, including locations in Canada and the United
Kingdom, and can boast 80,000 customers. The event has even been a
subject on such hit shows as Frasier and Sex and the
City.
And 8minutedating is far from the only form of speed dating out
there. It has rivals for attention in similarly named programs like
Hurrydate, Predating and DateDate.
The mixers have been billed as a way for time-pressed single
professionals to meet mates, but like the Quiet Party, they also
appeal to those frustrated by the usual nightlife options.
"Bars are not really set up for facilitating interaction, making
it easy to meet other people — especially of the opposite sex," said
Tom Jaffee, the founder of 8minutedating.
It takes an aggressive sort to meet people in a bar, he said —
and that sort is not necessarily the type a person wants to meet.
It even beats using the Internet personals, says Richard
Schwartz, who is now engaged to someone he met through
8minutedating.
Internet dating requires participants to jump through too many
hoops in order to meet someone, he said. "You have to e-mail awhile,
then talk a few times on the phone before you finally get to meet.
"This method allows you to go, sit and talk and instantly you can
tell if you like someone or not," he said. "It's just a fabulous
method."
Keys to a Heart
Another mixer that's gaining popularity is the Lock and Key
Encounter, where each male participant is given a key, and each
female participant a lock, and everyone looks for a match.
If participants find a match — that is, if the man's key unlocks
the woman's lock — they both are entered into a drawing for a prize.
Then they get new hardware to try for another drawing.
The game gives singles a reason to speak to one another, instead
of just angling for a date, said co-founder Andrea Martin.
"You can just be playing the game or really meeting people," she
said. "Shy or outgoing, you have a reason to go up to people."
And like speed dating, the lock and key parties are also gaining
popularity. In less than a year, the program has spread to nine
cities, with each event always drawing more than 100 people, Martin
said.
Even online matchmaking has gone to the next level. For many
tech-savvy singles, the personal ads on sites like Match.com and
Nerve.com aren't good enough anymore.
The latest phenomenon is Friendster, a site that only lets people
who are friends of friends see each other's profiles. You start off
by inviting friends to the network, and they invite their friends,
and pretty soon you have access to lots of profiles — and at least
you know you have a friend in common.
Friendster founder and CEO Jonathan Abrams said he founded the
site because he found the other sites "kind of creepy." So he
invented a Web site where you could meet people through your
friends.
Love in the Time of ATMs
Few people are surprised that these matchmaking phenomena were
proliferating. As modern life has become more self-centered,
traditional means of courtship seem to be going the way of the
family dinner.
"Generations in the past lived in the city where they grew up,
where they had friends and family and could cast a wider network,"
Jaffe said. Today, people are more transient, moving for work, and
their jobs are more demanding.
Martin tells what she says is a familiar tale, living a socially
busy life until college graduation, when she left her circle of
friends and went to work in a new city, and found herself nearly
alone.
"I had one friend here, one friend there. I was used to having
plans every weekend," she said.
With modern technology, such as ATMs and automated toll booths,
people today generally have fewer opportunities to interact with one
another. "In typical life there's not a lot of opportunity to
interact with people, to sit down and talk to people," Jaffee said.
But Robin Gorman Newman, a "love coach" who advises clients on
romantic matters, says another symptom of modernity is probably to
blame. "To me, a lot of it has to do with people wanting a quick
fix," she said.
She conceded there is a trend, but these programs wouldn't
revolutionize dating, she said. "It doesn't take the place of other
activities."
Hedda Muskat, author of the book Dating, also dismissed
the new mixers, calling them a "gimmick."
"It's knocked out the whole notion of dating, which is romance,"
she said. She compared it to teenagers hanging out in the basement
of a friend's house, meeting friends of friends.
She predicted they would disappear in a few years, but
acknowledged the trends that had brought them about.
The next step of socializing will probably involve certain
establishments integrating online matchmaking, she said, using as an
example a hotel in San Francisco that allows guests to browse
profiles of other guests and ask for a setup.
Dating hasn't changed, and don't expect it to change, she said.
"None of this stuff will ever replace the traditional forms of
dating from the 1900s, like eye contact and flirtation."
The Write Way to Amore?
Organizers have faith, though. It's not a passing fad, said
Jaffee. "It's a return to what people like to do, sit down and
engage in conversation."
"Single used to be people in their 20s. Sex and the City
showed women in their 30s. It's getting older, that group of
singles. People are getting more independent," Martin said.
People in their 40s, 50s and 60s, coming out of divorces and
looking for new love, are getting picky. "They don't want to make
the same mistake twice," she said.
Jaffee also notes that the 8minutedating parties attract more
women than men — and where the women are, men will follow.
Even the doubting love coach admits, "Any organized outing is
more popular with women. Most single guys out there don't commit —
they don't even commit to the night."
At the Quiet Party, the sex ratios seem to be pretty even — but
all other societal forces seem to be in full effect.
Jason Snell, a well-dressed 30-year-old lawyer, says he's glad he
attended the party. "There no stigmatism, like when you approach
someone in a bar and it's cheesy."
He says he came on a lark with his friend Casey Schaeffer, 26, an
attractive television producer. She's also positive about the
experience. "I thought it was going to be much worse than it was,"
she jokes.
Lisa France, a 30-something stuntwoman who has doubled for
actresses from Lorraine Bracco to Sean Young, says she approached
people with a line that works better on paper than in person: "Tell
me something that will make me raise my eyebrows."
She's glad she did. "It's kind of cute as long as you can laugh
at yourself," she says.
However, new ways of communicating romantically can also bring
new types of creepy behavior, as anyone on the Internet can tell
you.
At the bar, one man passes a card to a woman — and it happens to
have a few inappropriate remarks. She breaks the silence with a few
well-chosen expletives, and he leaves — alone.
"Some people will write things they would never say," France
says. 
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