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This story was published in Everyday Magazine on Sunday, July 21, 2002.

DATING LITE


* Eight-minute "dates" give singles first impressions of potential partners, with no strings attached.

You could call it Easy Mac dating.

In 64 minutes, eight men and eight women each have eight dates. A Virginia Reel without the do-si-dos. Painless.

An eight-minute date gives you just about enough time to hit some of the highlights but to avoid -- you hope -- putting your foot in your mouth.

On a recent night at Have a Nice Day Cafe at Union Station, 15 people -- it was supposed to be eight men and eight women but one of the women bailed -- gathered to try this form of speed dating.

It was the debut event in St. Louis for 8minuteDating, the market leader in the bustling enterprise of turbo-dating. 8minuteDating was inspired by the original fast-date service, SpeedDating, which is a nonprofit organization that serves Jewish singles only.

This evening's event was designed for single professionals age 25 to 35. Organizers Melia Huelsmann and Jennifer Mannion had posted ads in area newspapers and put up signs in cafes and bars around town to find singles. Participants paid between $23 and $33 to attend, depending on when they had signed up and whether they had cashed in on special offers such as being put on the company's mailing list.

As people began to gather at 6:45 p.m., with dating to begin about 7:15, they stood around eyeing one another with an occasional friendly smile or nod of the head.

One fellow stationed himself at the bar with an ashtray and a cigarette; a tall, slender woman with slacks that had lattice-work cutouts up the sides stood alone; four women chatted together enthusiastically; and one man answered a reporter's questions while two women smiled and said they did not want to be included in an article about the event.

In an effort to make the evening as comfortable as possible, the ground rules are that only first names are used, and participants are not allowed to ask prospective dates about future contacts. The pressure is on to make a good first impression, but off in the sense that you don't immediately find out what anyone thought of you.

Participants have 48 hours to decide what they think. In that time they can go to the company's Web site and say whether they are interested in anyone for dating, friendship, business or all three. If a person doesn't find anyone of interest at all, he or she gets to attend the next event for free.

If two people write the same thing about each other, the system automatically sends each of them an e-mail with their names and e-mail addresses and then they are free to make contact on their own. If one person is interested, but another is not, that's the end of that.

Chrissy, 24, said she was there because she saw a newspaper ad seeking participants.

"I thought, what the heck?" she said. "I guess I'm just tired of trying to meet people through the bars and whatever."

Chrissy said she was a Washington University graduate who works in the health industry, where she doesn't have the opportunity to meet many single, young men. She added that she has lived in St. Louis for six years and that most of the people she knew while she was in school have moved away.

John, 28, from Collinsville, said he was in the restaurant business. He said he saw an ad for the event in the bathroom of the cafe.

"I thought it'd be, you know, $30. Not bad. I'd try it out. When you get into your mid- and late-20s, it gets harder to meet people. After about 24, your resources dry up."

John added that he was enthusiastic about the participants.

"It's a better-looking crowd than I expected," he noted.

After the crowd had warmed up a little, Huelsmann and Mannion put a kitchen-style timer on a table and told participants it was time for the dating to begin. Each person had a card with space to record reminders about their dates and with table assignments so they would know where to go for each date.

It did not go as smoothly as the women had planned. As the first round began, one man was left alone while a woman sat by herself at a table nearby. They were matched up for a later date but not for this one. Huelsmann put them together anyway. It was probably a good thing because later in the night, after the event had ended, the two were having a drink and talking together at the bar.

When the timer went off, participants headed toward their second dates. They were getting into the swing of things now and looked much less tense than they had when the evening began. The body language was loosening up and several people appeared to be actually enjoying themselves.

After the first round of four dates, there was an intermission. The bar had set up some free appetizers (wings and mini tacos) and participants had a chance to stretch a little and grab a drink, if they were so inclined.

Chris, 29, a tall, good-looking man with dark, curly hair and a big smile, said during the break that he runs a kitchen in the contract food business and lives in Ballwin. He added that the evening was going pretty well, in his opinion.

"It's actually been a lot easier than I thought it was going to be," Chris said.

After a quick nibble and a sip or two of refreshment, participants headed back to their tables. Another round of the Virginia Reel and, suddenly, it was the end of the night.

People lagged behind, with some breaking off in comfortable twosomes and others regrouping with friends.

"I had a great time," said Denise, 31. "I was surprised that everyone was so - well, I'm embarrassed to say this - normal. I thought there would be lots of weirdos, but there weren't."

Denise said she met two men she would like to get to know better, one for friendship and one for dating. Her friend, Tina, said she had a good time, too, and that the conversations had become easier as the night went on.

"The last one, we asked no regular questions. We just talked about coaching," Tina said. "I met people I wouldn't mind hanging out with."

At last count, Huelsmann said, everyone met someone that night they wanted to see again. While there's no way to predict what may come of those meetings, by most standards it was a successful night. In some reports about 8minuteDating, participants said they initially felt lousy if they weren't chosen, but that the disappointment wears away quickly - probably because of the anonymity.

Huelsmann and Mannion said they are trying to set up events for a variety of age groups (supposedly speed dating is most popular for those ages 35 to 50). The Internet lists speed-dating services for gays, lesbians and other special-interest groups, although none of them appear to be available yet locally.=======================

8minuteDating upcoming events

Where: Cafe Balaban, 405 North Euclid Avenue in the Central West End (for single professionals ages 28 to 38)

When: 6:45 p.m. Wednesday

Where: SqWires, 1415 South 18th Street in the Lafayette Square neighborhood (for single professionals ages 30 to 40)

When: 7 p.m. July 31

More info: 314-640-1754 or 314-580-5099 or www.8minuteDating.com

RELATIONSHIPS




Published in Everyday Magazine on Sunday, July 21, 2002.

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